Duties And Responsibilities
This position will own & champion brand strategies, product & commercial innovations within the set guidelines of principal brand portfolio to ensure the brand remains recognizable, up to date and exciting to customers. This role will be primarily responsible for the development and deployment of superior quality marketing capabilities to engage customers across various marketing channels (Modern, Traditional, Omnichannel) while ensuring brand integrity in all aspects.
Key Responsibilities
- Develop and deploy superior-quality marketing capabilities to engage customers across various channels (modern trade, traditional trade, and omnichannel), while ensuring brand integrity in all aspects.
- Build a deep understanding of consumer demographics, psychographics, and behavioral drivers, and apply strong analytical ability to generate insights.
- Apply critical thinking to design innovative projects and events, staying on top of industry trends in marketing and consumer psychology to drive sales and profit growth.
- Conduct market research across all operating markets to stay updated on customer trends, competitor activities, and anticipate future market shifts.
- Develop research-based strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure products and services resonate with current and potential customers, building brand credibility.
- Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
- Plan, implement, and execute successful consumer and trade marketing programs, including brand strategic planning, market positioning, pricing, promotions, and advertising, to maintain consistent branding.
- Analyze the success of marketing campaigns and assess ROI and KPIs.
- Contribute to key projects such as cost-saving initiatives, improved negotiation and pricing, and new product development.
- Collaborate with the marketing team to develop and maintain social media platforms and digital marketing campaigns alongside traditional marketing and advertising efforts.
- Gather and analyze customer feedback to assess current brand positioning and propose product and service improvement ideas to meet customer expectations.
- Meet periodically with key accounts, clients, and internal stakeholders to monitor product distribution, track consumer reactions, review sales progress, and update the brand planning calendar.
- Present performance reports to senior management on a regular basis.
- Organize events such as product launches, exhibitions, and photo shoots as required.
- Perform other duties as necessary to support the objectives of the division and company.
- Master’s or Bachelor’s degree in business management, Marketing, Advertising, or a related field.
- Minimum of 3-5 years’ experience in brand/product management with strong marketing capabilities.
- Proven ability to make complex, data-driven decisions.
- Strong relationship management skills with the ability to communicate, collaborate, and influence effectively at all organizational levels.
- IT knowledge and skills, including experience working with ERP or Oracle systems, will be an added advantage.
- Innovative & Critical Thinking
- Planning & Organizing
- Problem – Solving skills.
- Interpersonal & Communication Skills
- Business Acumen
- Sales Target Achievement
- In-market sales growth
- Marketing budget compliance
- Increase social media engagement rate
- Inventory management
Job Position: Brand Manager
Experience: 3 – 5 Years
No of Vacancies: 01
Working Hours: 08 AM To 05 PM
Working Days: Sunday To Thursday
Deadline: 31 July 2026
How to Apply ?
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